ABOUT THE CLIENT

Savo, a Swedish office seating producer, has innovation in its bones and in the back of every chair. They keep challenging the seating experience by pushing the envelopes of ergonomics and intuitive design. Savo won the Red Dot Design Award in 2022 and, together with Form Us With Love, has been honored in Fast Company Innovation by Design Awards 2023 and longlisted for the workplace design category in the Dezeen Awards 2023. 

YEAR

2025

SERVICES

Strategy

Creative Conception

Creative Direction

Production

Rollout

ABOUT THE PROJECT

As part of Savo’s evolving creative direction, studio playground created and led a styling campaign designed to shift perceptions of the office chair – taking it beyond the conventional workplace and into the world of fashion, interiors and contemporary design.

Built around the idea that Savo chairs should not only feel good, but look good, the campaign explored how colour, material, texture and setting can give office seating a distinct visual character. Through unexpected environments and considered styling, the chairs were presented as design objects in their own right, while keeping comfort and function at the core.

studio playground led the concept, creative direction and production of the stylised photoshoot, deliberately stepping outside traditional office furniture imagery to create a more artistic and editorial expression for the brand.

The result was a versatile library of elevated campaign imagery for Savo’s press and owned channels, establishing a fresh visual direction and supporting the brand’s wider ambition to bring design to the forefront of office seating.

ABOUT THE CLIENT

Savo, a Swedish office seating producer, has innovation in its bones and in the back of every chair. They keep challenging the seating experience by pushing the envelopes of ergonomics and intuitive design. Savo won the Red Dot Design Award in 2022 and, together with Form Us With Love, has been honored in Fast Company Innovation by Design Awards 2023 and longlisted for the workplace design category in the Dezeen Awards 2023. 

YEAR

2026

SERVICES

Research

Strategic Storytelling

Creative Conception

Editorial Content Creation & Publishing

Production

ABOUT THE PROJECT

As part of Savo’s presence at 3daysofdesign 2026 in Copenhagen, studio playground researched, developed, commissioned and produced ‘Resetting office seating: from the back seat to the front row’ – a 50-page white paper exploring the overlooked role of office seating within contemporary design culture.

Grounded in extensive research, the white paper maps how office seating has evolved across eight major European design weeks over the past decade, alongside coverage in leading media titles and wider cultural trend reports. Combining original data, industry research and expert interviews, it asks a simple question: if office seating plays such a significant role in our daily lives, why is it so often overlooked in design culture?

The research was developed into both a comprehensive digital white paper and a condensed printed journal, translating the findings into an accessible editorial format for a more design-conscious audience. Produced in thousands of copies, the journal featured a shiny silver cover and neon Pantone details, bringing together research, strategy, editorial design and high-quality print production.

Presented as part of Savo’s ‘The Office Chair Reimagined’ exhibition during 3daysofdesign, the project positioned research not simply as a report, but as a tool for reframing the category – highlighting the untapped cultural and design potential of office seating.

ABOUT THE PUBLICATION

Playground is the magazine that dares to explore, question, and re-envision the creative industries. Through thought-provoking essays, reports, and bold, honest conversations, it’s where curiosity meets play and inspiration. Packed full of smart insights and egoless advice, Playground is a must-read for those working in, or curious about, Europe’s vibrant creative and cultural sectors.

YEAR

2026

SERVICES

Strategy & Conception

Creative Direction & Design

Content Commissioning

Content Creation & Management

Publishing & Distribution

Partner Management

ABOUT ISSUE 5

The fifth, 128-page issue of Playground brings together creatives from all across Europe – writers, illustrators, photographers, and artists – to map the current state of creativity across the continent and beyond. 

Across essays, data, and dialogue, Issue 5 investigates the invisible economy that powers creativity, asking what it takes to keep it fair, connected, and alive – and the role of  experimentation and play in helping to shape what comes next.  

Inside Issue 5:

• A report on the importance of play 

• Essays on speculative writing, why ideas are like monobloc chairs, refusal as creative practice, the allure of old-school gaming aesthetics, and more 

• Our new city guide – Cities as playgrounds – exploring Finland’s capital Helsinki 

• A deep dive into the world of workwear, along with the reveal of our latest workwear collaboration

• Conversations with creatives: artist Oliviero Fiorenzi, creative entrepreneur Carla Camilla Hjort, and more 

• Plus, more Play – reader favourites including The CV of failed projects, The culture shelf, insights on the new local economy, and “play breaks” that invite readers to think along the way

• Everyday Uniform’ workwear with OXOX CLUB: launched a limited-edition everyday use uniform set with personality, comfort, and function at its core.

• New paper: introduced new cover paper & glossy papers inside the magazine.

• Playlist co-creation: invited the band AXNER, to curate a playlist for Issue 5 .

• Community created: Issue 5 continues Playground’s tradition of being shaped by its wider creative community, with every piece created by contributors discovered through open calls or invited directly.

UNIQUE FOR THIS PROJECT

ABOUT THE PUBLICATION

Playbook is a contemporary puzzle magazine born from a simple belief that we need more play offline – inviting curious adults to slow down, focus, and rediscover the joy of solving problems with pen and paper. Studio playground set out to rethink the category by bringing together original puzzles, thoughtful editorial design, and premium production in a publication made to be kept rather than discarded. Whether taken to the beach, the park, on a trip, or simply kept close on the sofa, Playbook is made to stay with its readers for a while. 

YEAR

2026

SERVICES

Strategy & Conception

Creative Direction & Design

Content Commissioning

Content Creation & Management

Communication

Publishing & Distribution

ABOUT ISSUE 0

Inside, you will find more than 60 puzzles across three different formats and varying levels of difficulty – designed to keep your hands busy, your mind engaged, and your curiosity switched on. Along the way, there is space to try, doodle, drift, and return. You will also find quotes on play from conversations with people who, like us, are searching for more of it too.

ABOUT THE PROJECT

Challenging a category – Playbook started with a clear reason for existing: to create the kind of puzzle magazine we wanted to see in the market.

Expanding our publishing practice – Playbook marked studio playground’s first expansion beyond Playground magazine into a new publishing title and format.

Exploring a new production format – A new title also meant developing a different physical format. Playbook was produced as a tactile, brochure-like publication with a protective plastic cover.