About – studioplayground

Play

is the highest form of research.

– Albert Einstein

is the highest form of research.

studio playground

is a strategy studio, a creative network, and a publisher based between Stockholm and Vilnius.

We offer strategies, communication frameworks, and creative brand planning that build long-lasting brand equity – rather than one-off content campaigns or fleeting partnerships.

The studio was started by Austė Skrupskytė Cullbrand who envisioned an agency that holistically approaches strategy, creativity, and communication. We are based between Stockholm and Vilnius with strong roots in London and Berlin.

Over the years, we have curated a European-wide network of talented freelancers. We are a curiosity-driven collective — probing, playful, and unafraid to experiment. We carefully select the best team for every brief and together can tackle any creative challenge that comes our way.

our

philosophy

Play & Experimentation

We use curiosity, iteration, and creative thinking to shape brands and businesses. Built on the idea of being lean – we approach strategy like a creative lab, testing and refining ideas.

Longevity

We focus on building lasting brand equity rather than chasing short-term content trends. Our work creates strategies & content that sustain and grow over time – not just for now, but for years to come.

Collaboration &
Curation

We tap into a diverse creative network, not just relying on in- house execution. This approach brings in fresh perspectives and cross- industry thinking, ensuring we have the right talent for every challenge.

Honesty

Honesty is at our core – it defines how we work and the relationships we build. We’re clear, direct, and resourceful, focused on delivering work that truly matters.

our

founder

With over a decade of experience, Austė has delivered and consulted on creative projects, campaigns, brand strategy, communication and advertising for brands such as

IKEA,
Volvo Cars,
Berlin Tourism,
Pamono
and Zalando.

studio playground is the realisation of Austė’s dream to democratise the creative industry and find fresh, imaginative ways of working.

A note from Austė

“At the heart of it, at studio playground we are curious to launch our own independent projects, continually collaborate with other creatives and are not afraid to experiment, so we know what it takes to do the work. Every half year, we indulge ourselves into a new self-funded project. No matter if it is writing a newsletter, rolling out a new campaign, publishing a book, a collection or the whole new brand. We like to explore new creative turfs with different creatives. It allows us to experiment, understand recent trends, test new mediums, and use those in practice.”