Playground Magazine
Issue 2

ABOUT THE CLIENT
Playground is a fresh, bi-annual independent magazine for imaginative minds created by studio playground. Featuring thought-provoking essays, engaging conversations and an assortment of “creative quickies”, it’s an honest, and at times, opinionated exploration of the creative mind and process.
YEAR
2024

SERVICES
Strategy & Conception
Creative Direction & Design
Content Commissioning
Content Creation & Management
Communication
Publishing & Distribution
ABOUT THE ISSUE 2
The second 112-page issue of Playground delves into childhood, memories, and nostalgia, exploring how they shape our thoughts and creations. It’s a beloved topic that many writers, illustrators, and interviewees have opened up about, sharing their musings and recollections. At its core, this issue is also about people finding their playgrounds and elements of play – sometimes needing to slow down, sometimes needing to play more, or to play by different rules.
Read essays and conversations that:
– Explore the many faces of nostalgia.
– Examine the realm of corporate slang and the power of word-building.
– Chronicle the journey of growing a floristry and design brand in Copenhagen and rescuing it from bankruptcy.
– Reveal the ethos behind a rebellious furniture company.
– Discuss the enigmatic and transportive influence of scent.
Or simply indulge in a ‘creative quickie’, where some of our favourite creatives share their past project failures, tips for rediscovering your sense of play, cultural recommendations, curated design objects, and more!


ABOUT THE PROJECT
After the successful launch of Playground Issue 1, the process of creating and releasing Issue 2 to the world proved to be more challenging.
We increased our print volume to reach wider audiences and distribute the magazine to parts of the world that Issue 1 hadn’t yet reached. The same intention guided us when commissioning and finding features for the magazine, wanting to reach more creatives around Europe and not only. The tough journey led to a rewarding destination – 13 incredible contributors, both new and returning; 4 interviews with leading creatives in the industry; and the introduction of new sections, such as 5 Insights and Curio.
While we took somewhat a different approach, Playground stays to embody honesty, curiosity, and the playfulness of the soul.
“In the issue’s thoughtfully curated pages exploring the notion of nostalgia, memory, and childhood, I found a reassuring sense that my own work – however niche – held resonance and significance.”

Playground Issue 2 is sold in 22 countries, 33 cities and 47 stores.

Issues 1 & 2 won Bronze at Art Director Club Lithuania Awards
Attended the biggest event in the Independent Magazine industry – Indiecon

60% of Issue 2 was sold out within a month of a launch
Attended & gave a presentation about Playground magazine at the MagCulture Live 2024. Important gathering for Independent Magazine publishers.

Playground founder, Auste Skrupskyte was invited to speak at Monocle’s famous podcast – The Stack, where she spoke more about the studio and Issue 2