SAVO

Brand Partnership Strategy

ABOUT THE CLIENT

Savo, a Swedish chair producer, has innovation in its bones and in the back of every chair. They keep challenging the seating experience by pushing the envelopes of ergonomics and intuitive design. Savo won the Red Dot Design Award in 2022 and, together with Form Us With Love, has been honored in Fast Company Innovation by Design Awards 2023 and longlisted for the workplace design category in the Dezeen Awards 2023.

YEAR

2023

SERVICES

Research & Analysis
Strategy
Creative Conception
Workshop

ABOUT THE PROJECT

Strategic work is not the easiest to share since it is confidential and not as visual per-se, but we’re lucky to see the client already bring those ideas to life!

So many strategies remain visions in the drawers, especially when it comes to collaborations, and partnerships, that require patience and a committed team to follow the strategy. The highlight is to see the Savo team take on the strategy we’ve worked on and start actioning it immediately. It’s only possible with a committed client, the work we’ve done together, and the meetings we suggested to initiate, that happened with the right partners.


Studio Playground gives you both the strategic direction with a creative edge, as well as a concrete roadmap on how to achieve it, which I believe is the hardest thing to get.
Malin Gloss,
Marketing Manager, SAVO Office Seating
our
work
Client
Project
Atelier100

To talk, get our work examples and collaborate get in touch
hello@studioplayground.cc