SAVO
Brand Partnership Strategy
ABOUT THE CLIENT
Savo, a Swedish chair producer, has innovation in its bones and in the back of every chair. They keep challenging the seating experience by pushing the envelopes of ergonomics and intuitive design. Savo won the Red Dot Design Award in 2022 and, together with Form Us With Love, has been honored in Fast Company Innovation by Design Awards 2023 and longlisted for the workplace design category in the Dezeen Awards 2023.
YEAR
2023
SERVICES
Research & Analysis
Strategy
Creative Conception
Workshop
ABOUT THE PROJECT
Strategic work is not the easiest to share since it is confidential and not as visual per-se, but we’re lucky to see the client already bring those ideas to life!
So many strategies remain visions in the drawers, especially when it comes to collaborations, and partnerships, that require patience and a committed team to follow the strategy. The highlight is to see the Savo team take on the strategy we’ve worked on and start actioning it immediately. It’s only possible with a committed client, the work we’ve done together, and the meetings we suggested to initiate, that happened with the right partners.
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Studio Playground gives you both the strategic direction with a creative edge, as well as a concrete roadmap on how to achieve it, which I believe is the hardest thing to get.