Savo

ABOUT THE CLIENT

Savo, a Swedish office seating producer, has innovation in its bones and in the back of every chair. They keep challenging the seating experience by pushing the envelopes of ergonomics and intuitive design. Savo won the Red Dot Design Award in 2022 and, together with Form Us With Love, has been honored in Fast Company Innovation by Design Awards 2023 and longlisted for the workplace design category in the Dezeen Awards 2023.

YEAR

2025 – ongoing

SERVICES

Research

Editorial Strategy

Creative Conception

Securing Partnerships

Content Production

ABOUT THE PROJECT

When studio playground re-branded Savo, part of the work was creating a long-term editorial strategy to position the brand as modern, insightful and future-proof. From this strategy, Savo Sitdowns was born – an ongoing interview series offering a platform for meaningful conversations around design, the modern workplace, and the role of seating in supporting health and productivity.

Each conversation is guided by the unique perspective of the guest – from design studio founders to physiotherapists and workplace ergonomics experts – shaping Savo as a curious and reliable thought leader. The series combines long- and short-form content with photography, film, and strategic partnerships, giving Savo a flexible content engine that feeds into campaigns, exhibitions, and publications.

studio playground continues to lead the series end-to-end: setting themes, curating guests, orchestrating production, and publishing with purpose so that every piece aligns tonally and strategically with Savo’s brand voice.

WHATCH NEWEST SITDOWN WITH SUPERLAB

PROJECT HIGHLIGHTS

– Best performing Savo’s content series across channels.

– Growth through partnerships.

– Thought leadership positioning (Sitdowns are hosted by Savo’s CEO Craig Howarth, strategically helping to position him in the field).

– Tailored creative team per project.