SAVO
‘Sit. Dot. Move’ at 3daysofdesign, Copenhagen
ABOUT THE CLIENT
Savo, a Swedish office seating producer, has innovation in its bones and in the back of every chair. They keep challenging the seating experience by pushing the envelopes of ergonomics and intuitive design. Savo won the Red Dot Design Award in 2022 and, together with Form Us With Love, has been honored in Fast Company Innovation by Design Awards 2023 and longlisted for the workplace design category in the Dezeen Awards 2023.
YEAR
2025
SERVICES
Research & Strategy
Creative Conception
Securing Partnerships
Communication
Production
ABOUT THE PROJECT
To mark Savo’s 80th anniversary, studio playground once again created, produced and activated an exhibition for 3daysofdesign event. Savo’s ‘Sit. Dot. Move.’ – an ambitious exhibition reflected both, the brand’s legacy while boldly embracing its future.
Created and co-curated in collaboration with studio playground’s network — local creatives and architects (in this case, Archival Studies) — the space showcased eight decades of Scandinavian design through a deconstructed timeline and archival materials inviting visitors to experience the seating & spend some playful time with the product.
Interactive elements like a playful “dot quiz”, bespoke merchandise, our created brand journal and branded workwear transformed the activation into a dynamic, story-driven encounter. With over 16,000 visitors in just three days, Sit. Dot. Move. proved how insight-driven design can connect heritage to the future – engaging audiences through creativity, clarity and purpose.
– 80 years archive research & presentation.
– Bold brand promises & curated morning events.
– Collaboration with local creatives.
– Created an interactive game.
Record footfall of 16,000+ visitors during the three-day event
Distributed 1,200 out-of-home posters placed across Copenhagen
Produced high-end branded merchandise included custom workwear, tote bags and stickers that was loved and seen across town
Our created interactive ‘dot hub’ was a playful yet insightful element of the exhibition – inviting visitors to explore their working habits and sitting styles through a short quiz that sparked engaging conversations
Created media buzz and local awareness driven through partnerships and bold visual identity
Sales representatives used interactive tools to begin more personal and tailored product dialogues
Produced & created a limited-edition printed journal capturing Savo’s 80-year journey. See more information on journal here.
