SAVO

Exhibition ‘The office chair reimagined’ at 3daysofdesign, Copenhagen

Image Morten Nordstrøm

ABOUT THE CLIENT

Savo, a Swedish office seating producer, has innovation in its bones and in the back of every chair. They keep challenging the seating experience by pushing the envelopes of ergonomics and intuitive design. Savo won the Red Dot Design Award in 2022 and, together with Form Us With Love, has been honored in Fast Company Innovation by Design Awards 2023 and longlisted for the workplace design category in the Dezeen Awards 2023. 

YEAR

2026

SERVICES

Research & Strategy

Creative Conception

Creative Direction

Partnerships

Communication

Production

ABOUT THE PROJECT

studio playground once again created, produced and activated an exhibition for Savo during 3daysofdesign. ‘The Office Chair Reimagined’ challenged conventional perceptions of office seating, repositioning the office chair from a purely functional workplace object to a considered piece of design.

Co-curated through studio playground’s creative network, the exhibition invited architects, designers, studios and creatives to reinterpret Savo’s office chairs through their own aesthetic – from colourways and fabrics to settings – revealing what an office chair could look like in their world.

Contributors included Axel Boman, Morten Nordstrøm, Sarah Gottlieb, CAN, Alice Morby, Shawn Adams, Christoph Kuemmecke, Maya Njie, and a studio playground × Antti Kalevi collaboration.

Images Morten Nordstrøm
Images Rickard Grönkvist

The JOI Room extended the concept into an immersive environment with a curated library of 20+ hand-picked books, floral arrangements and print materials, including a studio playground-produced journal presenting insights from the white paper ‘Resetting Office Seating: From the Back Seat to the Front Row’.

Daily guided breakfasts brought creatives and visitors together for conversations around the concepts and processes behind the exhibition, while playful elements including tic-tac-toe and bespoke merchandise added further touchpoints throughout the experience.

Welcoming more than 22,000 visitors in three days, ‘The Office Chair Reimagined’ demonstrated how insight-driven design, creative collaboration and a cohesive narrative can transform an everyday object into an engaging cultural conversation.

Image Morten Nordstrøm

• White paper research & presentation in custom printed journal

• Bold brand promises & curated morning events

• Collaboration with leading industry creative voices

• Created an interactive game & personalized merchandise

PROJECT HIGHLIGHTS

Record footfall of 22,000+ visitors during the three-day event

Media buzz in press including Wallpaper, Mixed Interiors, Designboom, Dezeen, OnOffice

Three daily guided breakfasts turned the exhibition into a space for conversation between contributors and visitors

Image Morten Nordstrøm

Produced high-end branded merchandise included custom tote bags, swinging reflectors that became a visible extension of the exhibition across the city 


Sales representatives used interactive tools to begin more personal and tailored product dialogues

“I spoke to various people who all agreed that it was the most outstanding exhibition at Framing. Very refreshing and cool, especially for a relatively traditional brand like Savo. I loved the playfulness and the colours”
– CEO Designer Saturday Oslo 

our
work
Atelier100 for IKEA & H&M
SAVO
Secto Design
Form Us With Love
ARKAD FURNITURE FESTIVAL

To talk, get our work examples and collaborate get in touch
hello@studioplayground.cc