Savo

ABOUT THE CLIENT

Savo, a Swedish office seating producer, has innovation in its bones and in the back of every chair. They keep challenging the seating experience by pushing the envelopes of ergonomics and intuitive design. Savo won the Red Dot Design Award in 2022 and, together with Form Us With Love, has been honored in Fast Company Innovation by Design Awards 2023 and longlisted for the workplace design category in the Dezeen Awards 2023. 

YEAR

2025

SERVICES

Strategy

Creative Conception

Creative Direction

Production

Rollout

ABOUT THE PROJECT

As part of Savo’s evolving creative direction, studio playground created and led a styling campaign designed to shift perceptions of the office chair – taking it beyond the conventional workplace and into the world of fashion, interiors and contemporary design.

Built around the idea that Savo chairs should not only feel good, but look good, the campaign explored how colour, material, texture and setting can give office seating a distinct visual character. Through unexpected environments and considered styling, the chairs were presented as design objects in their own right, while keeping comfort and function at the core.

studio playground led the concept, creative direction and production of the stylised photoshoot, deliberately stepping outside traditional office furniture imagery to create a more artistic and editorial expression for the brand.

The result was a versatile library of elevated campaign imagery for Savo’s press and owned channels, establishing a fresh visual direction and supporting the brand’s wider ambition to bring design to the forefront of office seating.