ABOUT THE CLIENT

Savo, a Swedish office seating producer, has innovation in its bones and in the back of every chair. They keep challenging the seating experience by pushing the envelopes of ergonomics and intuitive design. Savo won the Red Dot Design Award in 2022 and, together with Form Us With Love, has been honored in Fast Company Innovation by Design Awards 2023 and longlisted for the workplace design category in the Dezeen Awards 2023.

YEAR

2025

SERVICES

Research & Analysis

Strategy

Creative Conception

Communication

Production

ABOUT THE PROJECT

For Stockholm Design Week 2025, studio playground once again partnered with Swedish office chair brand Savo to evolve ‘Studies in Seating’ – a long-term communications platform grounded in the brand strategy. This edition was shaped by a smart, sustainable mindset: rather than creating something entirely new, the concept was expanded and tailored for Stockholm, blending repurposed elements with new, locally relevant features. The darker, more refined expression reflected both seasonal aesthetics and the city’s distinct design culture.

As creative & project lead, studio playground steered the full process – from design and production to communication and event strategy – bringing together a bespoke creative team. With a strong narrative, a live talk from workplace experts and a curated spatial experience, ‘Studies in Seating’ reaffirmed Savo’s position as a thoughtful leader in the future of work and design.

Value Added:

1. Evolving a brand platform – developed ‘Studies in Seating’ as a long-term asset, with each iteration deepening brand narrative and relevance

2. Smart creative strategy – blended repurposed materials with new, context-specific elements suited to Stockholm’s aesthetic and season

3. Expert-led activation – included a live talk to reinforce thought leadership and spark conversation around workplace design

4. Tailored creative team – assembled a local freelance network to deliver a flexible, high-quality execution rooted in craft and collaboration

ABOUT THE CLIENT

Launched in April 2022, Atelier100 was launched as a unique initiative established by H&M and Ingka Group (IKEA Retail). A design programme and a store all rolled into one, Atelier100 aims to discover and support emerging, London-based creatives by helping them bring their products to life and inspiring local communities to shop close to home.

YEAR

2023-2024

SERVICES

Strategy & Planning

Creative Brief

Creative Direction

Marketing & Communication Leadership

ABOUT THE PROJECT

Atelier100 Winter Holiday shop was a temporary flagship store open from November 30th, 2023, to January 6th, 2024. Created with a promise to expand the brand’s reach and meet new audiences, the shop was strategically located on Neal Street, in Covent Garden, central London, a destination for holiday shopping.

A selection of over fifty local brands and hundreds of products, some of which have come to life through Atelier100’s funding and mentorship programme, were for sale.

The store was an extension of Atelier100’s 2023 strategy of opening new independent locations and expanding its offer.

Studio Playground oversaw the entire strategy, creative brief, location scouting, creative direction, and campaign vision, while also leading the marketing and communication efforts.

ABOUT THE CLIENT

Playground is a fresh, bi-annual independent magazine for imaginative minds created by studio playground. Featuring thought-provoking essays, engaging conversations and an assortment of “creative quickies”, it’s an honest, and at times, opinionated exploration of the creative mind and process. 

YEAR

2024

SERVICES

Strategy & Conception

Creative Direction & Design

Content Commissioning

Content Creation & Management

Communication

Publishing & Distribution

ABOUT THE ISSUE 2

The second 112-page issue of Playground delves into childhood, memories, and nostalgia, exploring how they shape our thoughts and creations. It’s a beloved topic that many writers, illustrators, and interviewees have opened up about, sharing their musings and recollections. At its core, this issue is also about people finding their playgrounds and elements of play – sometimes needing to slow down, sometimes needing to play more, or to play by different rules.

Read essays and conversations that:
– Explore the many faces of nostalgia.
– Examine the realm of corporate slang and the power of word-building.
– Chronicle the journey of growing a floristry and design brand in Copenhagen and rescuing it from bankruptcy.
– Reveal the ethos behind a rebellious furniture company.
– Discuss the enigmatic and transportive influence of scent.

Or simply indulge in a ‘creative quickie’, where some of our favourite creatives share their past project failures, tips for rediscovering your sense of play, cultural recommendations, curated design objects, and more!

ABOUT THE PROJECT

After the successful launch of Playground Issue 1, the process of creating and releasing Issue 2 to the world proved to be more challenging.

We increased our print volume to reach wider audiences and distribute the magazine to parts of the world that Issue 1 hadn’t yet reached. The same intention guided us when commissioning and finding features for the magazine, wanting to reach more creatives around Europe and not only. The tough journey led to a rewarding destination – 13 incredible contributors, both new and returning; 4 interviews with leading creatives in the industry; and the introduction of new sections, such as 5 Insights and Curio.

While we took somewhat a different approach, Playground stays to embody honesty, curiosity, and the playfulness of the soul.

ABOUT THE CLIENT

Launched in April 2022, Atelier100 is a unique initiative established by H&M and Ingka Group (IKEA Retail). A design programme and a store all rolled into one, Atelier100 aims to discover and support emerging, London-based creatives by helping them bring their products to life and inspiring local communities to shop close to home.

YEAR

2023

SERVICES

Research & Strategy 

Creative Brief

Creative Direction

Location Scouting 

Partnership Strategy 

Marketing & Communication Leadership

ABOUT THE PROJECT

Studio Playground led the strategic launch of IKEA & H&M’s Atelier100 Drop02, a collection featuring 22 design and fashion objects created by 22 talented London-based designers. Timed to coincide with the London Design Festival and London Fashion Week (14th – 24th September), the campaign was launched in a 10-day Hackney showroom, planned to maximise attention, align with key cultural moments, and root the brand within the local community. The results exceeded all expectations!

London Made Local – Atelier100 Drop02 Launch Campaign

The Drop02 launch campaign focused on celebrating 22 local designers and demonstrated how a well-orchestrated concept – showcasing well curated products, creative direction, location, and a comprehensive communication strategy – combining organic, earned, and paid channels, out-of-home advertising, and strategic partnerships – can enhance a brand’s visibility while connecting with its community and delivering tangible results.

Studio Playground oversaw the entire strategy, creative brief, location scouting, creative direction, and campaign vision, while also leading the marketing and communication efforts. Templo, a London-based design agency lead the creative production, Mitre & Mondays, design and production of space design.

ABOUT THE CLIENT

Savo, a Swedish office seating producer, has innovation in its bones and in the back of every chair. They keep challenging the seating experience by pushing the envelopes of ergonomics and intuitive design. Savo won the Red Dot Design Award in 2022 and, together with Form Us With Love, has been honored in Fast Company Innovation by Design Awards 2023 and longlisted for the workplace design category in the Dezeen Awards 2023.

YEAR

2024

SERVICES

Research & Analysis

Strategy

Creative Conception

Securing Partnerships

Production

Communication

Exhibition

Location Scouting

ABOUT THE PROJECT

The ‘Studies in Seating’ exhibition at 3daysofdesign 2024 was a bold brand activation that transformed Savo’s strategic vision into an immersive experience. More than just a showcase, it introduced ‘Studies in Seating’ as a long-term communications platform, directly shaped by Savo’s brand strategy.

Designed to engage the festival audience while staying true to Savo’s identity, the exhibition explored the essential yet often-overlooked role of the office chair.

A compelling narrative – rooted in the insight that people spend up to eight years sitting in an office chair, yet it remains overlooked by the design industry – formed the foundation of the experience.

Carefully curated collaborations, an attention-grabbing out-of-home (OOH) campaign and interactive elements ensured the activation was widely recognised – drawing thousands of visitors and gaining significant press coverage.

1. Attracted 15,000 visitors in three days, with major press coverage in Dezeen and Elle Decoration UK

2. Built on strong product insight, highlighting the overlooked role of office chairs in everyday life

3. Launched ‘Studies in Seating’ as a communications platform aligned with Savo’s brand strategy

4. Collaborated with carefully selected partners to deliver a unique experience

ABOUT THE CLIENT

Playground is a fresh, bi-annual independent magazine for imaginative minds created by studio playground. Featuring thought-provoking essays, engaging conversations and an assortment of “creative quickies”, it’s an honest, and at times, opinionated exploration of the creative mind and process. 

YEAR

2023

SERVICES

Strategy & Conception

Creative Direction & Design

Content Commissioning 

Content Creation & Management

Communication

Publishing & Distribution

ABOUT THE ISSUE 1

For its inaugural 112-page issue, more than 30 creatives from around Europe, including writers, illustrators, photographers and makers from Georgia, Ukraine, Lithuania, Sweden, Spain and the UK, contributed to bring the magazine to life. 

Read essays and conversations that:

– Delve into the practice of “mood reading”

– Offer a bold take on future trends 

– Explore Europe’s booming culinary-meets-arts industry

– Shed light on the democratisation of music in Stockholm

– Present fresh ideas about how the worlds of business and contemporary arts an learn from each other

Or simply indulge in a “creative quickie”, where some of our favourite creatives share advice they wish they’d never received, their cultural recommendations, and more!

ABOUT THE PROJECT

Since the summer of 2023, we embarked on our most ambitious project yet: creating a fresh, new indie magazine. The journey from concept, content creation, commissioning to production and publishing was a challenging, yet very exciting and rewarding endeavor for the small team. 

The aim of Playground magazine is to go beyond the exclusiveness and competitiveness of today’s creative industry, delving deep into the minds and ideas of creative individuals and sharing these insights with curious readers. Playground embodies honesty, curiosity, and the playfulness of the soul.

ABOUT THE CLIENT

Playground, an honest magazine for imaginative minds, was created and published by studio playground in December 2023. We’ve decided to host a launch event to support and celebrate the first issue’s release. 

YEAR

2023

SERVICES

Event Concept

Event Production

Event Communication & Guestlist

Content Creation 

ABOUT THE PROJECT

Launching an event in December presents both a challenge and an opportunity. Amidst the hustle and bustle of the festive season, the event was designed to provide a break during the busy holiday period. Guests were invited to mingle around the new magazine, warm up with cookies, re-energise with coffee, socialise over cocktails, and meet other creatives.

It was also one of the first opportunities to touch and purchase “Playground” directly from us.

VENUE

Draugų Vardai, an up-and-coming listening bar and experimental space in Vilnius.

MUSIC

Editorial team’s curated “Playground Issue 1” playlist, enhancing the celebration & environment.

ABOUT THE CLIENT

Savo, a Swedish chair producer, has innovation in its bones and in the back of every chair. They keep challenging the seating experience by pushing the envelopes of ergonomics and intuitive design. Savo won the Red Dot Design Award in 2022 and, together with Form Us With Love, has been honored in Fast Company Innovation by Design Awards 2023 and longlisted for the workplace design category in the Dezeen Awards 2023.

YEAR

2023

SERVICES

Research & Analysis
Strategy
Creative Conception
Workshop

ABOUT THE PROJECT

Strategic work is not the easiest to share since it is confidential and not as visual per-se, but we’re lucky to see the client already bring those ideas to life!

So many strategies remain visions in the drawers, especially when it comes to collaborations, and partnerships, that require patience and a committed team to follow the strategy. The highlight is to see the Savo team take on the strategy we’ve worked on and start actioning it immediately. It’s only possible with a committed client, the work we’ve done together, and the meetings we suggested to initiate, that happened with the right partners.

ABOUT THE CLIENT

Launched in April 2022, Atelier100 is a unique initiative established by H&M and Ingka Group (IKEA Retail). A design programme and a store all rolled into one, Atelier100 aims to discover and support emerging, London-based creatives by helping them bring their products to life and inspiring local communities to shop close to home.

YEAR

2021- 2024

SERVICES

Research & Analysis
Workshop
Strategy
Creative Conception
Creative Direction & Leadership
Marketing & Communication Strategy 
Resource Planning & Hiring

ABOUT THE PROJECT

Austė, Founder of studio playground, joined IKEA Retail’s Creative Director Marcus Engman to help lead the project’s strategy, concept and creative direction. 

From the research phase, leading the first management workshops, programme planning, and retail curation, to bringing the finally named Atelier100 brand to life through strategy, creativity and communication. 

That’s what has been done in the last years – 360 creative, brand, and communication leadership, from starting and leading all communication channels, finding partners, scouting & hiring teams, briefing, and leading a project towards success.

Activating our whole network and our thinking around strategy, creativity and communication, the brand has raised its profile to a prominent design incubator, store, creating products and raising profiles of emerging London-based designers such as Andu Masebo, Mitre & Mondays, Ambra Dentella, Joseph Elwood, Abiola Onabule, Matan Fadida, Emmely Elgersma, and more that can be explored via atelier100.com