ABOUT THE CLIENT

Playground is a fresh, bi-annual independent magazine for imaginative minds created by studio playground. Featuring thought-provoking essays, engaging conversations and an assortment of “creative quickies”, it’s an honest, and at times, opinionated exploration of the creative mind and process. 

YEAR

2023

SERVICES

Strategy & Conception

Creative Direction & Design

Content Commissioning 

Content Creation & Management

Communication

Publishing & Distribution

ABOUT THE ISSUE 1

For its inaugural 112-page issue, more than 30 creatives from around Europe, including writers, illustrators, photographers and makers from Georgia, Ukraine, Lithuania, Sweden, Spain and the UK, contributed to bring the magazine to life. 

Read essays and conversations that:

– Delve into the practice of “mood reading”

– Offer a bold take on future trends 

– Explore Europe’s booming culinary-meets-arts industry

– Shed light on the democratisation of music in Stockholm

– Present fresh ideas about how the worlds of business and contemporary arts an learn from each other

Or simply indulge in a “creative quickie”, where some of our favourite creatives share advice they wish they’d never received, their cultural recommendations, and more!

ABOUT THE PROJECT

Since the summer of 2023, we embarked on our most ambitious project yet: creating a fresh, new indie magazine. The journey from concept, content creation, commissioning to production and publishing was a challenging, yet very exciting and rewarding endeavor for the small team. 

The aim of Playground magazine is to go beyond the exclusiveness and competitiveness of today’s creative industry, delving deep into the minds and ideas of creative individuals and sharing these insights with curious readers. Playground embodies honesty, curiosity, and the playfulness of the soul.

ABOUT THE CLIENT

Playground, an honest magazine for imaginative minds, was created and published by studio playground in December 2023. We’ve decided to host a launch event to support and celebrate the first issue’s release. 

YEAR

2023

SERVICES

Event Concept

Event Production

Event Communication & Guestlist

Content Creation 

ABOUT THE PROJECT

Launching an event in December presents both a challenge and an opportunity. Amidst the hustle and bustle of the festive season, the event was designed to provide a break during the busy holiday period. Guests were invited to mingle around the new magazine, warm up with cookies, re-energise with coffee, socialise over cocktails, and meet other creatives.

It was also one of the first opportunities to touch and purchase “Playground” directly from us.

VENUE

Draugų Vardai, an up-and-coming listening bar and experimental space in Vilnius.

MUSIC

Editorial team’s curated “Playground Issue 1” playlist, enhancing the celebration & environment.

ABOUT THE CLIENT

Savo, a Swedish chair producer, has innovation in its bones and in the back of every chair. They keep challenging the seating experience by pushing the envelopes of ergonomics and intuitive design. Savo won the Red Dot Design Award in 2022 and, together with Form Us With Love, has been honored in Fast Company Innovation by Design Awards 2023 and longlisted for the workplace design category in the Dezeen Awards 2023.

YEAR

2023

SERVICES

Research & Analysis
Strategy
Creative Conception
Workshop

ABOUT THE PROJECT

Strategic work is not the easiest to share since it is confidential and not as visual per-se, but we’re lucky to see the client already bring those ideas to life!

So many strategies remain visions in the drawers, especially when it comes to collaborations, and partnerships, that require patience and a committed team to follow the strategy. The highlight is to see the Savo team take on the strategy we’ve worked on and start actioning it immediately. It’s only possible with a committed client, the work we’ve done together, and the meetings we suggested to initiate, that happened with the right partners.

ABOUT THE CLIENT

Launched in April 2022, Atelier100 is a unique initiative established by H&M and Ingka Group (IKEA Retail). A design programme and a store all rolled into one, Atelier100 aims to discover and support emerging, London-based creatives by helping them bring their products to life and inspiring local communities to shop close to home.

YEAR

2021-ongoing

SERVICES

Research & Analysis
Workshop
Strategy
Creative Conception
Creative Direction & Leadership
Marketing & Communication Strategy 
Resource Planning & Hiring

ABOUT THE PROJECT

Austė, Founder of studio playground, joined IKEA Retail’s Creative Director Marcus Engman to help lead the project’s strategy, concept and creative direction. 

From the research phase, leading the first management workshops, programme planning, and retail curation, to bringing the finally named Atelier100 brand to life through strategy, creativity and communication. 

That’s what has been done in the last years – 360 creative, brand, and communication leadership, from starting and leading all communication channels, finding partners, scouting & hiring teams, briefing, and leading a project towards success.

Activating our whole network and our thinking around strategy, creativity and communication, the brand has raised its profile to a prominent design incubator, store, creating products and raising profiles of emerging London-based designers such as Andu Masebo, Mitre & Mondays, Ambra Dentella, Joseph Elwood, Abiola Onabule, Matan Fadida, Emmely Elgersma, and more that can be explored via atelier100.com