ABOUT THE CLIENT

Playground is a fresh, bi-annual independent magazine for imaginative minds created by studio playground. Featuring thought-provoking essays, engaging conversations and an assortment of “creative quickies”, it’s an honest, and at times, opinionated exploration of the creative mind and process. 

YEAR

2023

SERVICES

Strategy & Conception

Creative Direction & Design

Content Commissioning 

Content Creation & Management

Communication

Publishing & Distribution

ABOUT THE ISSUE 1

Born from studio playground’s belief in experimentation, play and quality over quantity, Playground is a bi-annual independent magazine for imaginative minds. More than just a publication, it’s a creative lab – an open space for testing ideas, embracing curiosity and redefining what creativity means today. 

Through thought-provoking essays, engaging conversations and “creative quickies”, it offers an honest – and at times opinionated – exploration of the creative mind and process.


Launched in summer 2023, Playground marked studio playground’s most ambitious self-initiated project to date. From early ideation and editorial development to content creation, commissioning and hands-on production, every element was shaped with care by a small but determined team.

ABOUT THE PROJECT

1. Wide creative network – more than 30 contributors from across Europe, including writers, illustrators and photographers

2. Fair from the start – all contributors paid, despite being a self-funded debut

3. Strong launch and global reach – 500 copies sold in three months, stocked in more than 35 stores across 15 countries

4. Industry award recognition – shortlisted for a D&AD Design Award in independent magazine category, Gold in Swedish DesignPriset & Bronze at Art Directors Club, Lithuania

ABOUT THE CLIENT

Playground, an honest magazine for imaginative minds, was created and published by studio playground in December 2023. We’ve decided to host a launch event to support and celebrate the first issue’s release. 

YEAR

2023

SERVICES

Event Concept

Event Production

Event Communication & Guestlist

Content Creation 

ABOUT THE PROJECT

In December 2023, studio playground launched Playground – a new independent magazine for imaginative minds – with a warm and welcoming event in Vilnius. With no prior market presence or brand awareness, the launch was a bold move during the busiest time of year. Designed as a moment of creative pause, the event brought the community together to connect, celebrate, and discover Playground for the very first time.

1. Tactical timing – hosted during the holiday season to offer a rare moment of reflection and connection

2. Audience-first concept – designed as a community space to socialise, recharge and discover the magazine

3. Brand-building through experience – translated the values of Playground into a physical space

4. Strong early traction – built awareness, visibility and sales with no prior campaign