Playground Magazine
Issue 1 Launch Event
ABOUT THE CLIENT
Playground, an honest magazine for imaginative minds, was created and published by studio playground in December 2023. We’ve decided to host a launch event to support and celebrate the first issue’s release.
YEAR
2023
SERVICES
Event Concept
Event Production
Event Communication & Guestlist
Content Creation
ABOUT THE PROJECT
In December 2023, studio playground launched Playground – a new independent magazine for imaginative minds – with a warm and welcoming event in Vilnius. With no prior market presence or brand awareness, the launch was a bold move during the busiest time of year. Designed as a moment of creative pause, the event brought the community together to connect, celebrate, and discover Playground for the very first time.
Tactical timing – hosted during the holiday season to offer a rare moment of reflection and connection
Audience-first concept – designed as a community space to socialise, recharge and discover the magazine
Brand-building through experience – translated the values of Playground into a physical space
Strong early traction – built awareness, visibility and sales with no prior campaign
Over 150 guests attended
40+ copies of Playground Issue 1 sold on-site
Held at Draugų Vardai – a listening bar and experimental space in central Vilnius
Guests enjoyed coffee, cookies, cocktails and a curated Playground playlist
The event became a hub for collaborators, friends and the wider creative sector
Helped forge new partnerships and expand future networks
Generated content and visibility post-launch via social media and community sharing