Playbook
Issue 0
ABOUT THE PUBLICATION
Playbook is a contemporary puzzle magazine born from a simple belief that we need more play offline – inviting curious adults to slow down, focus, and rediscover the joy of solving problems with pen and paper. Studio playground set out to rethink the category by bringing together original puzzles, thoughtful editorial design, and premium production in a publication made to be kept rather than discarded. Whether taken to the beach, the park, on a trip, or simply kept close on the sofa, Playbook is made to stay with its readers for a while.
YEAR
2026
SERVICES
Strategy & Conception
Creative Direction & Design
Content Commissioning
Content Creation & Management
Communication
Publishing & Distribution
ABOUT ISSUE 0
Inside, you will find more than 60 puzzles across three different formats and varying levels of difficulty – designed to keep your hands busy, your mind engaged, and your curiosity switched on. Along the way, there is space to try, doodle, drift, and return. You will also find quotes on play from conversations with people who, like us, are searching for more of it too.
– Service95
ABOUT THE PROJECT
Challenging a category – Playbook started with a clear reason for existing: to create the kind of puzzle magazine we wanted to see in the market.
Expanding our publishing practice – Playbook marked studio playground’s first expansion beyond Playground magazine into a new publishing title and format.
Exploring a new production format – A new title also meant developing a different physical format. Playbook was produced as a tactile, brochure-like publication with a protective plastic cover.
Bright, playful design by Belgian graphic designer Davy Denduyver
Comes with a durable PVC dust jacket
International distribution: Playbook is now stocked by 20 retailers across Europe, the UK (including WHSmith), and the US, taking studio playground’s newest publishing title to readers across multiple international markets
