OXOX CLUB X studio playground
‘Everyday Uniform’
ABOUT THE COLLABORATION
The collaboration began with a conversation at 3daysofdesign in Copenhagen in 2025 and a simple idea: to bring two playful worlds together while simplifying and unifying how the studio playground team dresses for everything from client exhibitions and book fairs to panel discussions.
YEAR
2026
SERVICES
Strategy & Conception
Creative Direction & Design
Content Creation & Management
Distribution
Partner Management
ABOUT ‘EVERYDAY UNIFORM’
While uniforms are often associated with conformity and restriction, Everyday Uniform turns that idea around. Its clean silhouette maintains a professional look, while playful details, freedom of movement and versatile pieces that can be styled with the rest of your wardrobe leaving room for personality.
Developed over almost a year through material research, workwear store visits, fittings and hands-on experimentation, the unisex jacket-and-trouser set marks one of Lithuanian kidswear brand OXOX CLUB’s first ventures into adult clothing.
Only 28 sets were made, reflecting a shared commitment to considered materials, local craftsmanship and making fewer, more meaningful pieces.
The set includes:
• a jacket
• trousers
• utility play bag
Available in two sizes – S/M and L/XL – each piece features oversized pockets, custom co-branded details and studio playground’s ‘More Play’ motto merged with OXOX CLUB’s iconic potato-face logo.
Oversized utility pockets designed to fit an issue of Playground Magazine
Editorial campaign modelled by Malmö-based band Axnér
Featured in an eight-page editorial in Playground Magazine Issue 5
