SAVO
‘Studies in Seating’ at 3daysofdesign, 2024
ABOUT THE CLIENT
Savo, a Swedish office seating producer, has innovation in its bones and in the back of every chair. They keep challenging the seating experience by pushing the envelopes of ergonomics and intuitive design. Savo won the Red Dot Design Award in 2022 and, together with Form Us With Love, has been honored in Fast Company Innovation by Design Awards 2023 and longlisted for the workplace design category in the Dezeen Awards 2023.
YEAR
2024
SERVICES
Research & Analysis
Strategy
Creative Conception
Production
Communication
ABOUT THE PROJECT
Studio Playground was tasked with creating, curating, producing, and communicating Savo’s “Studies in Seating” exhibition for 3daysofdesign 2024.
The project began with extensive research, concept development, location scouting, identifying the right partners, and maintaining both a strategic and creative mindset in everything we do. We discovered that people spend up to six hours a day sitting in an office chair! This piece of furniture, often overlooked and regarded as mundane by the design industry, is actually one of the most used items in our daily lives.
With up to eight years of our lives spent sitting in an office chair, comfortable seating should be the standard. And yet people still often settle for less.
Spread across two rooms as part of FRAMING at the annual 3daysofdesign festival in Copenhagens, ‘Studies in Seating’ highlighted why the humble office chair still deserves a seat at the table. Designed and curated in collaboration between Savo, Studio Playground and renowned Stockholm-based design studio Form Us With Love, the exhibition offered an immersive and captivating exploration of the modern workplace setup and its impact on our health and well-being.
The exhibition attracted around 15,000 visitors over three days.
It was featured in press outlets such as Elle Decoration UK and Dezeen, with estimated earned views of more than half a million.
Reached more than half a million people through Instagram.
Distributed over 1,000 out-of-home posters around Copenhagen.
Curated a library of more than 20 books.
SAVO merchandise, such as pens and stickers, was created.
Hosted daily morning vernissages with breakfast from the local Juno the Bakery.
Created and conducted an interactive research for participants to envision the future of office chairs.
