Savo
Savo’s Printed Journal
ABOUT THE CLIENT
Savo, a Swedish office seating producer, has innovation in its bones and in the back of every chair. They keep challenging the seating experience by pushing the envelopes of ergonomics and intuitive design. Savo won the Red Dot Design Award in 2022 and, together with Form Us With Love, has been honored in Fast Company Innovation by Design Awards 2023 and longlisted for the workplace design category in the Dezeen Awards 2023.
YEAR
2025
SERVICES
Research
Strategic Storytelling
Creative Conception
Editorial Content Creation & Publishing
Production
ABOUT THE PROJECT
As part of Savo’s 80th anniversary celebrations at 3daysofdesign 2025 in Copenhagen, studio playground created & published Savo Printed Journal – a bespoke printed editorial piece designed to capture the brand’s eight decades of design and ergonomics innovation, and its ongoing journey towards workspace seating excellence.
Developed as part of the Sit. Dot. Move. exhibition, the 22-page journal was designed as a high-quality editorial design object rather than a product catalogue – an engaging blend of in-depth research, brand storytelling, and playful design details.
With its striking silver metallic cover – a bold, tactile nod to studio playground’s commitment to pushing production quality – the journal became a talking point during the festival. Visitors praised both the execution quality and the editorial approach, recognising it as a distinctive take on brand storytelling in print.
Full-service delivery – from initial concept and in-depth research through to editorial design, production management and delivery at the exhibition.
Rich historical insight – included new brand history research with interviews from past and present stakeholders, uncovering untold stories from Savo’s 80-year journey.
Playful, premium design – 22-page small-run edition with a silver metallic cover, blending tactile impact with editorial craft.
Fast-track production – delivered from concept to printed copies in just nine weeks, ready for launch at 3daysofdesign.
