Savo
‘Studies in Seating’ exhibition at Stockholm Design Week
ABOUT THE CLIENT
Savo, a Swedish office seating producer, has innovation in its bones and in the back of every chair. They keep challenging the seating experience by pushing the envelopes of ergonomics and intuitive design. Savo won the Red Dot Design Award in 2022 and, together with Form Us With Love, has been honored in Fast Company Innovation by Design Awards 2023 and longlisted for the workplace design category in the Dezeen Awards 2023.
YEAR
2025
SERVICES
Research & Analysis
Strategy
Creative Conception
Communication
Production
ABOUT THE PROJECT
For Stockholm Design Week 2025, studio playground once again partnered with Swedish office chair brand Savo to evolve ‘Studies in Seating’ – a long-term communications platform grounded in the brand strategy. This edition was shaped by a smart, sustainable mindset: rather than creating something entirely new, the concept was expanded and tailored for Stockholm, blending repurposed elements with new, locally relevant features. The darker, more refined expression reflected both seasonal aesthetics and the city’s distinct design culture.
As creative & project lead, studio playground steered the full process – from design and production to communication and event strategy – bringing together a bespoke creative team. With a strong narrative, a live talk from workplace experts and a curated spatial experience, ‘Studies in Seating’ reaffirmed Savo’s position as a thoughtful leader in the future of work and design.
Value Added:
1. Evolving a brand platform – developed ‘Studies in Seating’ as a long-term asset, with each iteration deepening brand narrative and relevance
2. Smart creative strategy – blended repurposed materials with new, context-specific elements suited to Stockholm’s aesthetic and season
3. Expert-led activation – included a live talk to reinforce thought leadership and spark conversation around workplace design
4. Tailored creative team – assembled a local freelance network to deliver a flexible, high-quality execution rooted in craft and collaboration
Featured during Stockholm Design Week 2025
Press coverage in Dezeen
Secured bespoke printed materials for the exhibition – including a ‘How to Sit Better’ booklet developed in collaboration with an ergonomics specialist
Over 36,000 Instagram impressions during design week
Exclusive evening event with a panel discussion between John Löfgren from Form Us With Love, Niklas Madsen from Superlab and Craig Howarth, Savo’s CEO, with more than 100 guests. Moderated by design journalist Amy Frearson.
Strengthened Savo’s presence in the Scandinavian design scene through a strategically aligned activation
