Play
the long game
Strategy-first thinking for
creative,
curious,
brands, projects and businesses
that want to lead, not follow.
our
toolbox
01
Research
- Audience & Cultural Insights
- Trend & Future Analysis
- Brand & Market Intelligence
- Strategic Audits
02
Workshops
- Strategy Deep Dives
- Creative Sprints
03
Strategy
- Brand Strategy
- Launch Strategy
- Editorial & Channel Strategy
- Strategic Partnerships
04
Creative Planning
- Brand Activations Planning
- Communication & Content Frameworks
- Creative Briefs
- Creative Direction & Messaging playbooks
05
Strategic Storytelling
- Content Creation & Production
- Activations & Exhibitions
- Print & Publishing
our
work
Client
Project
Atelier100 for IKEA & H&M
about
Creating and leading the concept, branding, and launch of Atelier100 for IKEA & H&M
services
Research & Analysis
Workshop
Strategy
Creative Conception
Creative Direction & Leadership
Marketing & Communication
Resource Planning & Hiring
Workshop
Strategy
Creative Conception
Creative Direction & Leadership
Marketing & Communication
Resource Planning & Hiring
year
2021-2024
about
Ideation and execution of a 10-day Atelier100 showroom at London Design Festival, celebrating local creatives through bold storytelling.
services
Research & Strategy
Creative Brief
Creative Direction
Location Scouting
Partnership Strategy
Marketing & Communication Leadership
Creative Brief
Creative Direction
Location Scouting
Partnership Strategy
Marketing & Communication Leadership
year
2023
about
Concepting and delivering Atelier100’s Winter Holiday Shop in Covent Garden.
services
Strategy & Planning
Creative Brief
Creative Direction
Marketing & Communication Leadership
Creative Brief
Creative Direction
Marketing & Communication Leadership
year
2023-2024
Playground Magazine
about
Publishing a magazine
services
Strategy & Conception
Creative Direction & Design
Content Commissioning
Content Creation & Management
Communication
Publishing & Distribution
Creative Direction & Design
Content Commissioning
Content Creation & Management
Communication
Publishing & Distribution
year
2023
about
Creating & hosting a magazine launch event for the community
services
Event Concept
Event Production
Event Communication & Guestlist
Content Creation
Event Production
Event Communication & Guestlist
Content Creation
year
2023
about
Publishing a Magazine
services
Strategy & Conception
Creative Direction & Design
Content Commissioning
Content Creation & Management
Publishing & Distribution
Creative Direction & Design
Content Commissioning
Content Creation & Management
Publishing & Distribution
year
2024
about
Publishing a Magazine
services
Strategy & Conception
Creative Direction & Design
Content Commissioning
Content Creation & Management
Publishing & Distribution
Creative Direction & Design
Content Commissioning
Content Creation & Management
Publishing & Distribution
year
2025
SAVO
about
studio playground partnered with Savo to develop a future-facing brand strategy that blends research, heritage, and a deep understanding of B2B dynamics.
services
Research & Analysis
Strategy
Creative Conception
Workshop
Strategy
Creative Conception
Workshop
year
2023
about
Creating and delivering an immersive exhibition for Swedish seating brand Savo at Copenhagen’s 3daysofdesign
services
Research & Analysis
Strategy
Creative Conception
Production
Communication
Strategy
Creative Conception
Production
Communication
year
2024
about
Creating and delivering an immersive exhibition for Swedish seating brand Savo at Stockholm’s Design Week
services
Research & Analysis
Strategy
Creative Conception
Communication
Production
Strategy
Creative Conception
Communication
Production
year
2025
about
Supporting Savo’s collaboration with Stockholm’s Beckmans College of Design by shaping strategy, communication, and content for a student-led exploration of future office seating that highlighted ergonomics, sustainability, and aesthetics, with prototypes showcased at Stockholm Furniture Fair’s Greenhouse.
services
Strategy
Strategic Partnership
Creative Briefing
Production
Communication
Strategic Partnership
Creative Briefing
Production
Communication
year
2025
about
Creating and delivering an immersive exhibition for Swedish seating brand Savo at Copenhagen’s 3daysofdesign
services
Research & Strategy
Creative Conception
Securing Partnerships
Communication
Production
Creative Conception
Securing Partnerships
Communication
Production
year
2025
about
Publishing a 22-page Printed Journal for Savo’s 80th anniversary at 3daysofdesign 2025
services
Research
Strategic Storytelling
Creative Conception
Editorial Content Creation & Publishing
Production
Strategic Storytelling
Creative Conception
Editorial Content Creation & Publishing
Production
year
2025
about
Leading Savo Sitdowns, an ongoing interview series born from the brand’s editorial strategy, creating meaningful conversations with designers, ergonomics experts, and workplace thinkers that position Savo as a curious and reliable thought leader in modern seating
services
Research
Editorial Strategy
Creative Conception
Securing Partnerships
Content Production
Editorial Strategy
Creative Conception
Securing Partnerships
Content Production
year
2025 – ongoing
our
work
Client
Project
Client
&
COLLABORATORS
Malin Gloss
Head of Business
Development & Marketing, European Furniture Group
Savo & EFG
“studio playground gives you both the strategic direction with a creative edge, as well as a concrete roadmap on how to achieve it, which I believe is the hardest thing to get.”
our
collective
Untapped
collaborations
collaborations
We started with a vision and idea to represent, work, collaborate, and show more diverse talent
beyond London,
New York,
or Berlin.
It brings a different perspective, broadens one’s horizons, and challenges the norms of creative work.
We have a global network of 200+ freelancers, carefully matched to each project — pairing the best talent with the right briefs.
You can explore our network by subscribing to our newsletter, and on Instagram.
We are always on the lookout for great freelancers for various projects.
If you want to join our network and collaborate or work with us, fill out this form.
To talk, get our work examples and collaborate get in touch
hello@studioplayground.cc
© 2025 studio playground