Playground Magazine
Issue 1
ABOUT THE CLIENT
Playground is a fresh, bi-annual independent magazine for imaginative minds created by studio playground. Featuring thought-provoking essays, engaging conversations and an assortment of “creative quickies”, it’s an honest, and at times, opinionated exploration of the creative mind and process.
YEAR
2023
SERVICES
Strategy & Conception
Creative Direction & Design
Content Commissioning
Content Creation & Management
Communication
Publishing & Distribution
ABOUT THE ISSUE 1
For its inaugural 112-page issue, more than 30 creatives from around Europe, including writers, illustrators, photographers and makers from Georgia, Ukraine, Lithuania, Sweden, Spain and the UK, contributed to bring the magazine to life.
Read essays and conversations that:
– Delve into the practice of “mood reading”
– Offer a bold take on future trends
– Explore Europe’s booming culinary-meets-arts industry
– Shed light on the democratisation of music in Stockholm
– Present fresh ideas about how the worlds of business and contemporary arts an learn from each other
Or simply indulge in a “creative quickie”, where some of our favourite creatives share advice they wish they’d never received, their cultural recommendations, and more!
ABOUT THE PROJECT
Since the summer of 2023, we embarked on our most ambitious project yet: creating a fresh, new indie magazine. The journey from concept, content creation, commissioning to production and publishing was a challenging, yet very exciting and rewarding endeavor for the small team.
The aim of Playground magazine is to go beyond the exclusiveness and competitiveness of today’s creative industry, delving deep into the minds and ideas of creative individuals and sharing these insights with curious readers. Playground embodies honesty, curiosity, and the playfulness of the soul.
“I was just at the Tate Modern and found your lovely magazine on the stand in the shop. It was brilliantly put together and a pleasure to look at and read.”
Despite being a small, emerging brand, all contributors were compensated for their work for the magazine.
Featured & collaborated with 30+ creatives from Europe.
500 copies sold in 3 months
10% of Magazine sold in pre-order
Playground distributed in 3 continents, 15 countries, and 21 cities
More than 35 stores stock Playground, including Tate Modern in London, Do You Read Me?! In Berlin, Under the Cover in Lisbon
Shortlisted in D&AD design awards amongst best independent design magazines
