ABOUT THE CLIENT

Launched in April 2022, Atelier100 was launched as a unique initiative established by H&M and Ingka Group (IKEA Retail). A design programme and a store all rolled into one, Atelier100 aims to discover and support emerging, London-based creatives by helping them bring their products to life and inspiring local communities to shop close to home.

YEAR

2023-2024

SERVICES

Strategy & Planning

Creative Brief

Creative Direction

Marketing & Communication Leadership

ABOUT THE PROJECT

Atelier100 Winter Holiday shop was a temporary flagship store open from November 30th, 2023, to January 6th, 2024. Created with a promise to expand the brand’s reach and meet new audiences, the shop was strategically located on Neal Street, in Covent Garden, central London, a destination for holiday shopping.

A selection of over fifty local brands and hundreds of products, some of which have come to life through Atelier100’s funding and mentorship programme, were for sale.

The store was an extension of Atelier100’s 2023 strategy of opening new independent locations and expanding its offer.

Studio Playground oversaw the entire strategy, creative brief, location scouting, creative direction, and campaign vision, while also leading the marketing and communication efforts.

ABOUT THE CLIENT

Playground is a fresh, bi-annual independent magazine for imaginative minds created by studio playground. Featuring thought-provoking essays, engaging conversations and an assortment of “creative quickies”, it’s an honest, and at times, opinionated exploration of the creative mind and process. 

YEAR

2024

SERVICES

Strategy & Conception

Creative Direction & Design

Content Commissioning

Content Creation & Management

Communication

Publishing & Distribution

ABOUT THE ISSUE 2

The second 112-page issue of Playground delves into childhood, memories, and nostalgia, exploring how they shape our thoughts and creations. It’s a beloved topic that many writers, illustrators, and interviewees have opened up about, sharing their musings and recollections. At its core, this issue is also about people finding their playgrounds and elements of play – sometimes needing to slow down, sometimes needing to play more, or to play by different rules.

Read essays and conversations that:
– Explore the many faces of nostalgia.
– Examine the realm of corporate slang and the power of word-building.
– Chronicle the journey of growing a floristry and design brand in Copenhagen and rescuing it from bankruptcy.
– Reveal the ethos behind a rebellious furniture company.
– Discuss the enigmatic and transportive influence of scent.

Or simply indulge in a ‘creative quickie’, where some of our favourite creatives share their past project failures, tips for rediscovering your sense of play, cultural recommendations, curated design objects, and more!

ABOUT THE PROJECT

After the successful launch of Playground Issue 1, the process of creating and releasing Issue 2 to the world proved to be more challenging.

We increased our print volume to reach wider audiences and distribute the magazine to parts of the world that Issue 1 hadn’t yet reached. The same intention guided us when commissioning and finding features for the magazine, wanting to reach more creatives around Europe and not only. The tough journey led to a rewarding destination – 13 incredible contributors, both new and returning; 4 interviews with leading creatives in the industry; and the introduction of new sections, such as 5 Insights and Curio.

While we took somewhat a different approach, Playground stays to embody honesty, curiosity, and the playfulness of the soul.