ABOUT THE CLIENT

Launched in April 2022, Atelier100 is a unique initiative established by H&M and Ingka Group (IKEA Retail). A design programme and a store all rolled into one, Atelier100 aims to discover and support emerging, London-based creatives by helping them bring their products to life and inspiring local communities to shop close to home.

YEAR

2023

SERVICES

Research & Strategy 

Creative Brief

Creative Direction

Location Scouting 

Partnership Strategy 

Marketing & Communication Leadership

ABOUT THE PROJECT

Studio Playground led the strategic launch of IKEA & H&M’s Atelier100 Drop02, a collection featuring 22 design and fashion objects created by 22 talented London-based designers. Timed to coincide with the London Design Festival and London Fashion Week (14th – 24th September), the campaign was launched in a 10-day Hackney showroom, planned to maximise attention, align with key cultural moments, and root the brand within the local community. The results exceeded all expectations!

London Made Local – Atelier100 Drop02 Launch Campaign

The Drop02 launch campaign focused on celebrating 22 local designers and demonstrated how a well-orchestrated concept – showcasing well curated products, creative direction, location, and a comprehensive communication strategy – combining organic, earned, and paid channels, out-of-home advertising, and strategic partnerships – can enhance a brand’s visibility while connecting with its community and delivering tangible results.

Studio Playground oversaw the entire strategy, creative brief, location scouting, creative direction, and campaign vision, while also leading the marketing and communication efforts. Templo, a London-based design agency lead the creative production, Mitre & Mondays, design and production of space design.

ABOUT THE CLIENT

Savo, a Swedish office seating producer, has innovation in its bones and in the back of every chair. They keep challenging the seating experience by pushing the envelopes of ergonomics and intuitive design. Savo won the Red Dot Design Award in 2022 and, together with Form Us With Love, has been honored in Fast Company Innovation by Design Awards 2023 and longlisted for the workplace design category in the Dezeen Awards 2023.

YEAR

2024

SERVICES

Research & Analysis

Strategy

Creative Conception

Production

Communication

ABOUT THE PROJECT

Studio Playground was tasked with creating, curating, producing, and communicating Savo’s “Studies in Seating” exhibition for 3daysofdesign 2024.

The project began with extensive research, concept development, location scouting, identifying the right partners, and maintaining both a strategic and creative mindset in everything we do. We discovered that people spend up to six hours a day sitting in an office chair! This piece of furniture, often overlooked and regarded as mundane by the design industry, is actually one of the most used items in our daily lives.

With up to eight years of our lives spent sitting in an office chair, comfortable seating should be the standard. And yet people still often settle for less.

Spread across two rooms as part of FRAMING at the annual 3daysofdesign festival in Copenhagens, ‘Studies in Seating’ highlighted why the humble office chair still deserves a seat at the table. Designed and curated in collaboration between Savo, Studio Playground and  renowned Stockholm-based design studio Form Us With Love, the exhibition offered an immersive and captivating exploration of the modern workplace setup and its impact on our health and well-being.