ABOUT THE CLIENT

Launched in April 2022, Atelier100 is a unique initiative established by H&M and Ingka Group (IKEA Retail). A design programme and a store all rolled into one, Atelier100 aims to discover and support emerging, London-based creatives by helping them bring their products to life and inspiring local communities to shop close to home.

YEAR

2023

SERVICES

Research & Strategy 

Creative Brief

Creative Direction

Location Scouting 

Partnership Strategy 

Marketing & Communication Leadership

ABOUT THE PROJECT

Austė from studio playground led the strategic launch of Atelier100 Drop02, a collection of 22 fashion and design objects by London-based designers. More than just a product drop, the campaign celebrated local talent and strengthened community connections.

Timed with the London Design Festival and London Fashion Week, the 10-day showroom in East London maximised cultural relevance and Atelier100’s presence in the city’s creative scene. The Hackney location was a deliberate move – connecting key objectives from the annual strategy: testing new retail settings, understanding local resonance and boosting short-term showroom return on investment (ROI) by partnering with London Design Festival, already active in the area.

Through curated storytelling, strategic collaborations and a multi-channel communication approach, the campaign showcased the power of thoughtful brand-building with lasting impact.

1. Location as strategy – East London showroom aligned with annual goals to test new markets and retail performance

2. Cultural timing – launched during London Design Festival and Fashion Week to maximise relevance

3. Partnership-led visibility – activated collaborations with LDF, Shoreditch Design Triangle and British Fashion Council

4. 360° communications – blended organic, earned and paid media to drive reach and engagement

ABOUT THE CLIENT

Savo, a Swedish office seating producer, has innovation in its bones and in the back of every chair. They keep challenging the seating experience by pushing the envelopes of ergonomics and intuitive design. Savo won the Red Dot Design Award in 2022 and, together with Form Us With Love, has been honored in Fast Company Innovation by Design Awards 2023 and longlisted for the workplace design category in the Dezeen Awards 2023.

YEAR

2024

SERVICES

Research & Analysis

Strategy

Creative Conception

Securing Partnerships

Production

Communication

Exhibition

Location Scouting

ABOUT THE PROJECT

The ‘Studies in Seating’ exhibition at 3daysofdesign 2024 was a bold brand activation that transformed Savo’s strategic vision into an immersive experience. More than just a showcase, it introduced ‘Studies in Seating’ as a long-term communications platform, directly shaped by Savo’s brand strategy.

Designed to engage the festival audience while staying true to Savo’s identity, the exhibition explored the essential yet often-overlooked role of the office chair.

A compelling narrative – rooted in the insight that people spend up to eight years sitting in an office chair, yet it remains overlooked by the design industry – formed the foundation of the experience.

Carefully curated collaborations, an attention-grabbing out-of-home (OOH) campaign and interactive elements ensured the activation was widely recognised – drawing thousands of visitors and gaining significant press coverage.

1. Attracted 15,000 visitors in three days, with major press coverage in Dezeen and Elle Decoration UK

2. Built on strong product insight, highlighting the overlooked role of office chairs in everyday life

3. Launched ‘Studies in Seating’ as a communications platform aligned with Savo’s brand strategy

4. Collaborated with carefully selected partners to deliver a unique experience