Month: August 2025

Savo

Content Series ‘Savo Sitdowns’

ABOUT THE CLIENT

Savo, a Swedish office seating producer, has innovation in its bones and in the back of every chair. They keep challenging the seating experience by pushing the envelopes of ergonomics and intuitive design. Savo won the Red Dot Design Award in 2022 and, together with Form Us With Love, has been honored in Fast Company Innovation by Design Awards 2023 and longlisted for the workplace design category in the Dezeen Awards 2023.

YEAR

2025 – ongoing

SERVICES

Research

Editorial Strategy

Creative Conception

Securing Partnerships

Content Production

ABOUT THE PROJECT

When studio playground re-branded Savo, part of the work was creating a long-term editorial strategy to position the brand as modern, insightful and future-proof. From this strategy, Savo Sitdowns was born – an ongoing interview series offering a platform for meaningful conversations around design, the modern workplace, and the role of seating in supporting health and productivity.

Each conversation is guided by the unique perspective of the guest – from design studio founders to physiotherapists and workplace ergonomics experts – shaping Savo as a curious and reliable thought leader. The series combines long- and short-form content with photography, film, and strategic partnerships, giving Savo a flexible content engine that feeds into campaigns, exhibitions, and publications.

studio playground continues to lead the series end-to-end: setting themes, curating guests, orchestrating production, and publishing with purpose so that every piece aligns tonally and strategically with Savo’s brand voice.

Interviews created so far happened in Stockholm, Copenhagen & London, published series include conversations with product designer Olle Lundberg & design studio Form Us With Love. 

Listen to the sitdown with visionary industrial designer Olle Lundberg here.

PROJECT HIGHLIGHTS

– Best performing Savo’s content series across channels.

– Growth through partnerships.

– Thought leadership positioning (Sitdowns are hosted by Savo’s CEO Craig Howarth, strategically helping to position him in the field).

– Tailored creative team per project.

Listen to Sitdowns with Form Us With Love’s Jonas Pettersson here.
ADDITIONAL HIGHLIGHTS

Consistently reinforces Savo’s position as a leader in workplace seating.

Strong editorial content distributed across all digital channels.

One of Savo’s best-performing social media formats – with the most-viewed post reaching 86K+ views.

Celebrated internally and externally, with partners and Savo employees actively sharing the content.

Videos showcased at Sit. Dot. Move. during 3daysofdesign 2025.

Savo

Savo’s Printed Journal

ABOUT THE CLIENT

Savo, a Swedish office seating producer, has innovation in its bones and in the back of every chair. They keep challenging the seating experience by pushing the envelopes of ergonomics and intuitive design. Savo won the Red Dot Design Award in 2022 and, together with Form Us With Love, has been honored in Fast Company Innovation by Design Awards 2023 and longlisted for the workplace design category in the Dezeen Awards 2023.

YEAR

2025

SERVICES

Research

Strategic Storytelling

Creative Conception

Editorial Content Creation & Publishing

Production

ABOUT THE PROJECT

As part of Savo’s 80th anniversary celebrations at 3daysofdesign 2025 in Copenhagen, studio playground created & published Savo Printed Journal – a bespoke printed editorial piece designed to capture the brand’s eight decades of design and ergonomics innovation, and its ongoing journey towards workspace seating excellence.

Developed as part of the Sit. Dot. Move. exhibition, the 22-page journal was designed as a high-quality editorial design object rather than a product catalogue – an engaging blend of in-depth research, brand storytelling, and playful design details.

With its striking silver metallic cover – a bold, tactile nod to studio playground’s commitment to pushing production quality – the journal became a talking point during the festival. Visitors praised both the execution quality and the editorial approach, recognising it as a distinctive take on brand storytelling in print.

ADDITIONAL HIGHLIGHTS

Full-service delivery – from initial concept and in-depth research through to editorial design, production management and delivery at the exhibition.

Rich historical insight – included new brand history research with interviews from past and present stakeholders, uncovering untold stories from Savo’s 80-year journey.

Playful, premium design – 22-page small-run edition with a silver metallic cover, blending tactile impact with editorial craft.

Fast-track production – delivered from concept to printed copies in just nine weeks, ready for launch at 3daysofdesign.

The journal’s content was developed from a mix of existing brand materials and newly commissioned essays, as well as detailed archival tracking and interviews. Designed for both internal and external use, it acts as a permanent, high-value communication piece – distilling Savo’s design legacy and future commitments into a compact, collectable format.

SAVO

‘Sit. Dot. Move’ at 3daysofdesign, Copenhagen

ABOUT THE CLIENT

Savo, a Swedish office seating producer, has innovation in its bones and in the back of every chair. They keep challenging the seating experience by pushing the envelopes of ergonomics and intuitive design. Savo won the Red Dot Design Award in 2022 and, together with Form Us With Love, has been honored in Fast Company Innovation by Design Awards 2023 and longlisted for the workplace design category in the Dezeen Awards 2023.

YEAR

2025

SERVICES

Research & Strategy

Creative Conception

Securing Partnerships

Communication

Production

ABOUT THE PROJECT

To mark Savo’s 80th anniversary, studio playground once again created, produced and activated an exhibition for 3daysofdesign event. Savo’s ‘Sit. Dot. Move.’ – an ambitious exhibition reflected both, the brand’s legacy while boldly embracing its future.

Created and co-curated in collaboration with studio playground’s network — local creatives and architects (in this case, Archival Studies) — the space showcased eight decades of Scandinavian design through a deconstructed timeline and archival materials inviting visitors to experience the seating & spend some playful time with the product.

Interactive elements like a playful “dot quiz”, bespoke merchandise, our created brand journal and branded workwear transformed the activation into a dynamic, story-driven encounter. With over 16,000 visitors in just three days, Sit. Dot. Move. proved how insight-driven design can connect heritage to the future – engaging audiences through creativity, clarity and purpose.

– 80 years archive research & presentation.

– Bold brand promises & curated morning events.

– Collaboration with local creatives.

– Created an interactive game.

ADDITIONAL HIGHLIGHTS

Record footfall of 16,000+ visitors during the three-day event

Distributed 1,200 out-of-home posters placed across Copenhagen

Produced high-end branded merchandise included custom workwear, tote bags and stickers that was loved and seen across town

Our created interactive ‘dot hub’ was a playful yet insightful element of the exhibition – inviting visitors to explore their working habits and sitting styles through a short quiz that sparked engaging conversations

Created media buzz and local awareness driven through partnerships and bold visual identity

Sales representatives used interactive tools to begin more personal and tailored product dialogues

Produced & created a limited-edition printed journal capturing Savo’s 80-year journey. See more information on journal here.

Savo

Savo x Beckmans Mentorship Program

ABOUT THE CLIENT

Savo, a Swedish office seating producer, has innovation in its bones and in the back of every chair. They keep challenging the seating experience by pushing the envelopes of ergonomics and intuitive design. Savo won the Red Dot Design Award in 2022 and, together with Form Us With Love, has been honored in Fast Company Innovation by Design Awards 2023 and longlisted for the workplace design category in the Dezeen Awards 2023.

YEAR

2025

SERVICES

Strategy

Strategic Partnership

Creative Briefing

Production

Communication

ABOUT THE PROJECT

studio playground supported Savo’s collaboration with a well respected, Stockholm-based Beckmans College of Design by guiding strategic alignment, briefing, communications and content creation. 

The project paired two groups of final-year product design students with Savo to reimagine office seating through the lens of ergonomics, sustainability, aesthetics, and functionality. Prototypes from these student-led explorations featured at Stockholm Furniture Fair in the Greenhouse showcase, reinforcing the long-term Studies in Seating platform.

The collaboration attracted interest, and supported Savo in being a curious and supportive company towards up-and-coming talent within the product design field, while opening their production capacity to explore students’ design projects

ADDITIONAL HIGHLIGHTS

Strategic alignment – studio playground ensured the collaboration reflected Savo’s brand values and reinforced the Studies in Seating narrative, carrying about students needs

Content-driven comms – crafted storytelling materials that captured the student journey and design thinking for authentic outreach.

Up-and-coming talent engagement – supported mentorship and engagement between Savo and emerging designers, amplifying authentic brand connection.

Platform integration – seamlessly connected the student project to the broader Studies in Seating platform introduced in 2024 & exhibition at Stockholm Design Week, 2025.