Playground Magazine
Issue 4
ABOUT THE CLIENT
Playground is the magazine that dares to explore, question, and re-envision the creative industries. Through thought-provoking essays, reports, and bold, honest conversations, it’s where curiosity meets play and inspiration. Packed full of smart insights and egoless advice, Playground is a must-read for those working in, or curious about, Europe’s vibrant creative and cultural sectors.
YEAR
2025
SERVICES
Strategy & Conception
Creative Direction & Design
Content Commissioning
Content Creation & Management
Publishing & Distribution
Partner Management
ABOUT ISSUE 4
The fourth, 112-page issue of Playground brings together over 70 creatives – strategists, artists, designers, and writers – to map the current state of creativity across Europe and beyond.
At its core is an expanded creative industries report, built on original data and community insights, alongside essays exploring creative exchange — from the value of home and paying it forward to navigating pitches and money.
A ‘Deep Dive’ into notebooks examines how our tools shape the way we think and create, complemented by conversations with creatives including Axel Boman and Julie Joliat on intuition, self-expression, and experimentation.
New interactive elements — such as a community board, prompts, and “play breaks”— invite active engagement throughout. Across essays, data, and dialogue, Issue 4 reflects on the invisible economy behind creativity and how play and experimentation move it forward.
Co-created notebooks alongside the magazine – in collaboration with Berlin-based stationery designer edition Julie Joliat, we developed a new notebook. Born from studying the note- and sketchbooks of countless creatives, it is both an ode to and an antidote to traditional note-taking. A playground for ideas, drafts, and drawings, it’s an open invitation to create and experiment — without the fear of ruining a page.
Content development – For Issue 4, we stepped away from our usual structure to experiment with a more fluid approach. Rather than dividing the magazine into three distinct sections, we blended the content to enhance readability and flow.
Hosted two international Events – One in our home base of Stockholm, created as an intimate gathering for friends and family in a more cozy setting, and another in Berlinfor a larger audience, bringing together around 100 guests.
ABOUT THE PROJECT
Berlinpartners Klimaite & Klimaite, Knalle Popcorn, Vagabund beer, Lynxmonadas drink & STAYERY Hotel
Created a ‘Play Table’ during our events, which allowed guests to unwind, sit down and play during the events
Increased Readers’ favourite Report section from 2 pages to 4
Due to notebook addition, the distribution of Playground print products have increased significantly, adding new cities like Rome, Warsaw, Taipei and Austin
Added a section for Community & Ad-board, Inspired by traditional newspaper ‘ad boards’ and community noticeboards. The page is dedicated to 6 creative & culturally relevant brands and creatives where they can place a small ad or announcement.
