SAVO

Brand Partnership Strategy

ABOUT THE CLIENT

Savo, a Swedish chair producer, has innovation in its bones and in the back of every chair. They keep challenging the seating experience by pushing the envelopes of ergonomics and intuitive design. Savo won the Red Dot Design Award in 2022 and, together with Form Us With Love, has been honored in Fast Company Innovation by Design Awards 2023 and longlisted for the workplace design category in the Dezeen Awards 2023.

YEAR

2023

SERVICES

Research & Analysis
Strategy
Creative Conception
Workshop

ABOUT THE PROJECT

Strategic work is not the easiest to share since it is confidential and not as visual per-se, but we’re lucky to see the client already bring those ideas to life!

So many strategies remain visions in the drawers, especially when it comes to collaborations, and partnerships, that require patience and a committed team to follow the strategy. The highlight is to see the Savo team take on the strategy we’ve worked on and start actioning it immediately. It’s only possible with a committed client, the work we’ve done together, and the meetings we suggested to initiate, that happened with the right partners.


Studio Playground gives you both the strategic direction with a creative edge, as well as a concrete roadmap on how to achieve it, which I believe is the hardest thing to get.
Malin Gloss,
Marketing Manager, SAVO Office Seating

Atelier100
for IKEA and H&M

Brand Programme & Concept

ABOUT THE CLIENT

Launched in April 2022, Atelier100 was launched as a unique initiative established by H&M and Ingka Group (IKEA Retail). A design programme and a store all rolled into one, Atelier100 aims to discover and support emerging, London-based creatives by helping them bring their products to life and inspiring local communities to shop close to home.

YEAR

2021-ongoing

SERVICES

Research & Analysis
Workshop
Strategy
Creative Conception
Creative Direction & Leadership
Marketing & Communication Strategy 
Resource Planning & Hiring

ABOUT THE PROJECT

Austė, Founder of studio playground, joined IKEA Retail’s Creative Director Marcus Engman to help lead the project’s strategy, concept and creative direction. 

From the research phase, leading the first management workshops, programme planning, and retail curation, to bringing the finally named Atelier100 brand to life through strategy, creativity and communication. 

That’s what has been done in the last years – 360 creative, brand, and communication leadership, from starting and leading all communication channels, finding partners, scouting & hiring teams, briefing, and leading a project towards success.

Activating our whole network and our thinking around strategy, creativity and communication, the brand has raised its profile to a prominent design incubator, store, creating products and raising profiles of emerging London-based designers such as Andu Masebo, Mitre & Mondays, Ambra Dentella, Joseph Elwood, Abiola Onabule, Matan Fadida, Emmely Elgersma, and more that can be explored via atelier100.com

SOME OF THE HIGHLIGHTS

Launching Atelier100 from idea to reality in 8 months

Supporting 30 + London based creatives to bring their design product to life and raise their profiles.

Building a network of collaborators and community in London.

Leading strategy, creative direction and launch of two democratic Open Calls and two Atelier100 collections.

Leading and initiating partnerships with Courier Magazine, Hypebeast, London Design Festival, British Fashion Institute, Shoreditch Design Triangle

Exceeding first-year PR Value, including features on Hypebeast, The Guardian, Financial Times, Wallpaper, Dezeen

Presenting the project during Milan Design Week

You can listen to Auste talk about the Atelier100 brand and project on the Monocle on Design podcast here.