ABOUT THE COLLABORATION

The collaboration began with a conversation at 3daysofdesign in Copenhagen in 2025 and a simple idea: to bring two playful worlds together while simplifying and unifying how the studio playground team dresses for everything from client exhibitions and book fairs to panel discussions. 

YEAR

2026

SERVICES

Strategy & Conception

Creative Direction & Design

Content Creation & Management

Distribution

Partner Management

ABOUT ‘EVERYDAY UNIFORM’

While uniforms are often associated with conformity and restriction, Everyday Uniform turns that idea around. Its clean silhouette maintains a professional look, while playful details, freedom of movement and versatile pieces that can be styled with the rest of your wardrobe leaving room for personality.

Developed over almost a year through material research, workwear store visits, fittings and hands-on experimentation, the unisex jacket-and-trouser set marks one of Lithuanian kidswear brand OXOX CLUB’s first ventures into adult clothing.

Only 28 sets were made, reflecting a shared commitment to considered materials, local craftsmanship and making fewer, more meaningful pieces.

The set includes:

• a jacket

• trousers

• utility play bag

Available in two sizes – S/M and L/XL – each piece features oversized pockets, custom co-branded details and studio playground’s ‘More Play’ motto merged with OXOX CLUB’s iconic potato-face logo.

ABOUT THE COLLABORATION

A collaboration between Edition Julie Joliat and studio playground. Developed through a study of notebooks and sketchbooks from creatives within our community, this notebook is both an ode and antidote to note-taking. A playground for your ideas, drafts, and drawings. An open invitation to create and play – without the fear of ruining a page.

YEAR

2025

SERVICES

Strategy & Conception

Creative Direction & Design

Content Commissioning

Content Creation & Management

Publishing & Distribution 

ABOUT THE NOTEBOOK

Inside, you will find  64 pages each filled with unique, fun and unexpected “playouts”, no repetitions, no imposed order, no same layouts.

A space for notes, drawings, ideas, drafts, thoughts, and scribbles – there is not right or wrong way to use it. This notebook is designed to have a fresh look at your notes.

The notebook is printed in light grey on exceptionally smooth, off-white paper, with a structured paper cover and staple binding that allows it to lie flat when open.

Made in Berlin using EU Ecolabel and FSC®-certified paper, mineral oil-free organic ink and no plastic.

ABOUT THE CLIENT

Form Us With Love is an international design studio founded in Stockholm in 2005. Working across strategy, product design and innovation, the studio combines creative practice with a strategic, human-centred approach to solve complex problems and create meaningful change for people, the planet and businesses. Its work focuses on understanding industry and culture, identifying new opportunities and developing high-quality, sustainable solutions with long-term impact. In 2020, Form Us With Love was named among the top five in Fast Company’s annual list of the World’s Most Innovative Design Companies.

YEAR

2026

SERVICES

Programme Development

Speaker Booking

Panel Curation

Panel Moderation

ABOUT THE PROJECT

Form Us With Love transformed its Stockholm studio into Testing Grounds – SHOWROOM? – a four-month showroom opening during what would traditionally be Stockholm Design Week and continuing as an open display and gathering place. Created with BAUX, BYBORRE, Forming Function, Savo, String Furniture and Tarkett, the space presented products, materials and prototypes within a living environment rather than a static exhibition.

studio playground joined as an editorial partner, using Testing Grounds as a live case study to explore a wider question: What is the design meeting place of the future – beyond design weeks and static showrooms? The studio’s role spanned research, programme development, panel moderation and publishing.

studio playground co-curated a series of four talks:

• “What are design fairs and festivals For?”

• “What’s the New Design Discovery Mix?”

• “How Do Architects Discover and Decide?”

• “What Will Make People Gather in the Future?”

Featuring voices from across the design industry, including:

• Johan Olsson, architect and partner at Olsson Lyckefors

• Polina Sandström, architect and founder of ASKA Architects

• Emanuele Stamuli, architect and founder of Stamuli

• Hanna Laikola, Creative Brand Manager at Habitare Pro

• Heidi Lie, CEO at Designer Saturday

• Jenny Wallensten, Project Manager at the Swedish Institute

• Pontus Everhed, CEO at Forming Functions

• Mijke van Ballegooijen, CEO at from Byborre

• Craig Howarth, CEO at from Savo

• Bo Hellberg, Chief Marketing Officer at String Furniture

• Johanna Strömberg, Marketing Manager at Tarkett

• Fredrik Franzon, CEO & CoFounder of BAUX

• Niklas Madsen, founder of Superlab

The programme examined discovery, decision-making and new ways of meeting across the creative industries. The discussions were moderated by studio playground’s founder, strategist and publisher, Auste Skrupskyte Cullbrand.

The collaboration also extended into Playground Magazine Issue 5 through a dedicated conversation with Form Us With Love, connecting insights from the live project with a wider international audience.

ABOUT THE CLIENT

Arkad is an independent design festival initiated and run by architects from several Stockholm-based practices. Held in Slakthusområdet, it brings together architects, designers, students, producers, suppliers, buyers and other creative industry professionals. Rather than presenting design solely as something to be displayed, Arkad creates a space where visitors are encouraged to stay, connect and exchange ideas – providing an open setting for conversation, collaboration and shared experiences.

YEAR

2026

SERVICES

Programme Development

Speaker Booking

Panel Curation

Panel Moderation 

ABOUT THE PROJECT

studio playground developed and delivered a three-part panel programme for Arkad Furniture Festival, bringing together leading voices from across the design industry. The conversations explored what meaningful sustainability looks like today, how Swedish design can be defined, and where the line lies between inspiration and imitation. 

Speakers:

 • Bertie van Wyk from MillerKnoll

 • Helen Berntsso from Lundbergs Möbler

 • Johannes Karlström from Note Design Studio

 • Fredrik Paulsen from JOY Objects

 • Johan Lindau from Blå Station

 • Jessica Signell, an independent designer and educator

All three discussions were moderated by studio playground’s founder, strategist and publisher, Auste Skrupskyte Cullbrand.

ABOUT THE CLIENT

Savo, a Swedish office seating producer, has innovation in its bones and in the back of every chair. They keep challenging the seating experience by pushing the envelopes of ergonomics and intuitive design. Savo won the Red Dot Design Award in 2022 and, together with Form Us With Love, has been honored in Fast Company Innovation by Design Awards 2023 and longlisted for the workplace design category in the Dezeen Awards 2023. 

YEAR

2025

SERVICES

Strategy

Creative Conception

Creative Direction

Production

Communication Rollout

ABOUT THE PROJECT

As part of Savo’s evolving creative direction, studio playground created and led a styling campaign designed to shift perceptions of the office chair – taking it beyond the conventional workplace and into the world of fashion, interiors and contemporary design.

Built around the idea that Savo chairs should not only feel good, but look good, the campaign explored how colour, material, texture and setting can give office seating a distinct visual character. Through unexpected environments and considered styling, the chairs were presented as design objects in their own right, while keeping comfort and function at the core.

studio playground led the concept, creative direction and production of the stylised photoshoot, deliberately stepping outside traditional office furniture imagery to create a more artistic and editorial expression for the brand.

The result was a versatile library of elevated campaign imagery for Savo’s press and owned channels, establishing a fresh visual direction and supporting the brand’s wider ambition to bring design to the forefront of office seating.

ABOUT THE CLIENT

Savo, a Swedish office seating producer, has innovation in its bones and in the back of every chair. They keep challenging the seating experience by pushing the envelopes of ergonomics and intuitive design. Savo won the Red Dot Design Award in 2022 and, together with Form Us With Love, has been honored in Fast Company Innovation by Design Awards 2023 and longlisted for the workplace design category in the Dezeen Awards 2023. 

YEAR

2026

SERVICES

Research & Strategy

Creative Conception

Creative Direction

Partnerships

Communication

Production

ABOUT THE PROJECT

studio playground once again created, produced and activated an exhibition for Savo during 3daysofdesign. ‘The Office Chair Reimagined’ challenged conventional perceptions of office seating, repositioning the office chair from a purely functional workplace object to a considered piece of design.

Co-curated through studio playground’s creative network, the exhibition invited architects, designers, studios and creatives to reinterpret Savo’s office chairs through their own aesthetic – from colourways and fabrics to settings – revealing what an office chair could look like in their world.

Contributors included Axel Boman, Morten Nordstrøm, Sarah Gottlieb, CAN, Alice Morby, Shawn Adams, Christoph Kuemmecke, Maya Njie, and a studio playground × Antti Kalevi collaboration.

The JOI Room extended the concept into an immersive environment with a curated library of 20+ hand-picked books, floral arrangements and print materials, including a studio playground-produced journal presenting insights from the white paper ‘Resetting Office Seating: From the Back Seat to the Front Row’.

Daily guided breakfasts brought creatives and visitors together for conversations around the concepts and processes behind the exhibition, while playful elements including tic-tac-toe and bespoke merchandise added further touchpoints throughout the experience.

Welcoming more than 22,000 visitors in three days, ‘The Office Chair Reimagined’ demonstrated how insight-driven design, creative collaboration and a cohesive narrative can transform an everyday object into an engaging cultural conversation.

• White paper research & presentation in custom printed journal

• Bold brand promises & curated morning events

• Collaboration with leading industry creative voices

• Created an interactive game & personalized merchandise

ABOUT THE CLIENT

Savo, a Swedish office seating producer, has innovation in its bones and in the back of every chair. They keep challenging the seating experience by pushing the envelopes of ergonomics and intuitive design. Savo won the Red Dot Design Award in 2022 and, together with Form Us With Love, has been honored in Fast Company Innovation by Design Awards 2023 and longlisted for the workplace design category in the Dezeen Awards 2023. 

YEAR

2026

SERVICES

Research

Strategic Storytelling

Creative Conception

Editorial Content Creation & Publishing

Production

ABOUT THE PROJECT

As part of Savo’s presence at 3daysofdesign 2026 in Copenhagen, studio playground researched, developed, commissioned and produced ‘Resetting office seating: from the back seat to the front row’ – a 50-page white paper exploring the overlooked role of office seating within contemporary design culture.

Grounded in extensive research, the white paper maps how office seating has evolved across eight major European design weeks over the past decade, alongside coverage in leading media titles and wider cultural trend reports. Combining original data, industry research and expert interviews, it asks a simple question: if office seating plays such a significant role in our daily lives, why is it so often overlooked in design culture?

The research was developed into both a comprehensive digital white paper and a condensed printed journal, translating the findings into an accessible editorial format for a more design-conscious audience. Produced in thousands of copies, the journal featured a shiny silver cover and neon Pantone details, bringing together research, strategy, editorial design and high-quality print production.

Presented as part of Savo’s ‘The Office Chair Reimagined’ exhibition during 3daysofdesign, the project positioned research not simply as a report, but as a tool for reframing the category – highlighting the untapped cultural and design potential of office seating.